il diavolo cycles

this was a long term freelance project in collaboration with my friend vinzent, who recently came into ownership of il diavolo, a formerly italian cycling shop that had been open since the '70s. we worked on refreshing the vintage 'devil' logo and created a fresh set of brand collateral, including business cards, shirts, stickers, and an airdome tent for events. this was a really fun project for me - i ride bikes as well, although waaaaay more casually than vinzent and the il diavolo folks, so it was cool to get a peek into the world of performance cycling :)